Antichrist Superstar by Marilyn Mason free essay sample

Marilyn Manson’s album Antichrist Superstar, Produced by Trent Reznor of nine inch nails, is the album that took the late 90’s by its neck and opened it up to a beautifully Grotesque new era. Produced by the mainstream record companies Nothing and Interscope Records, Antichrist Superstar Produced multiple hits for Manson and his band including the ever so popular â€Å"The beautiful People†, â€Å"Tourniquet†, and â€Å"Irresponsible Hate Anthem†. Antichrist Superstar is my favorite album of all time because, unlike most of the records at its time that just made catchy meaning less lyrics, Antichrist Superstar has deep meaningful lyrics that just a causal reader wouldn’t understand. To understand the lyrics you have to understand Manson’s position on the lyrics. It takes intelligence instead of mindless babbling like most pop or â€Å"Mainstream† songs. Manson refers in multiple songs that the one’s that hate him are the one that built him up, that he didn’t even have to promote himself to be a â€Å"household name†. We will write a custom essay sample on Antichrist Superstar by Marilyn Mason or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The order of Antichrist Superstar’s song tell a story of death and â€Å"The Worm† eating the body, this refers to the mindless Christian specifically Catholic’s being the worm infesting the government and forcing their views upon America, America being the dead body that lies dead and helpless from â€Å"The Worms† corruption. The album cover portrays the side of Manson’s face where he wears the white contact, and his face is pale white with red veins shooting up his face. The purpose of that is to add shock value. Manson has been very smart in the every aspect of creating this album to add shock value. So all in all I would recommend that if you can get past the shock and see Antichrist Superstar for its true value than you should buy it. I would recommend buying it with an open mind and intelligence. Mature audiences would enjoy listening to the album and taking it in for its true value. In rating I would rate Antichrist Superstar a 9 out of 10. The only reason I wouldnt give it a ten out of ten is for ease of understanding the lyrics but that is what makes it great.

Free Essays on Immagration Issues And Its History

Immigration Issues and it’s History With immigration on the rise, steps need to be taken to prevent illegal immigration into the United States without hindering the immigration rights of legal immigrants. Since the early 1800’s until the present, immigration has been a hot political topic, today more than ever. There are many reasons why people immigrate into the United States. These may include, seeking better opportunities, education, religious freedom, or to escape government control through dictatorships. Even though there are numerous reasons, there are only two ways. These are legal and illegal. Since the early 1800‘s, there have been billions of immigrants entering the United States both legally and illegally. There have also been many laws, treaties, and amendments in order to control the influx of immigrants. Some of these include the Immigration Act of 1917, the Immigration Act of 1924, The Bracero Program of 1942-1964, Operation Wetback, The Oriental Exclusion Act, The McCarren Walter Act, and the Temporary Quota Law of 1921(Plesser 2-3,10-11,13,16,38-42,65). These are only a few of many of the attempts to control immigration. American Citizens, both legal immigrants and natural born citizens, have been and are suffering from the rise in the population of illegal immigrants. It has been estimated that almost 5.1 million (as of January of 1997) of all immigrants are illegal. However, only around half of these are granted amnesty or permanent legal residency. However, the growth is replaced each year with a higher yield of illegal immigrants (Estimate of...). One of the main concerns with illegal immigrants is the fact that the American citizen has to pick up the extra costs that occur from the illegal population of immigrants. Therefore, steps must be taken to prevent illegal immigration without hindering the immigration of legal immigrants. Since the founding of James Town in 1607, immigrants have been co... Free Essays on Immagration Issues And Its History Free Essays on Immagration Issues And Its History Immigration Issues and it’s History With immigration on the rise, steps need to be taken to prevent illegal immigration into the United States without hindering the immigration rights of legal immigrants. Since the early 1800’s until the present, immigration has been a hot political topic, today more than ever. There are many reasons why people immigrate into the United States. These may include, seeking better opportunities, education, religious freedom, or to escape government control through dictatorships. Even though there are numerous reasons, there are only two ways. These are legal and illegal. Since the early 1800‘s, there have been billions of immigrants entering the United States both legally and illegally. There have also been many laws, treaties, and amendments in order to control the influx of immigrants. Some of these include the Immigration Act of 1917, the Immigration Act of 1924, The Bracero Program of 1942-1964, Operation Wetback, The Oriental Exclusion Act, The McCarren Walter Act, and the Temporary Quota Law of 1921(Plesser 2-3,10-11,13,16,38-42,65). These are only a few of many of the attempts to control immigration. American Citizens, both legal immigrants and natural born citizens, have been and are suffering from the rise in the population of illegal immigrants. It has been estimated that almost 5.1 million (as of January of 1997) of all immigrants are illegal. However, only around half of these are granted amnesty or permanent legal residency. However, the growth is replaced each year with a higher yield of illegal immigrants (Estimate of...). One of the main concerns with illegal immigrants is the fact that the American citizen has to pick up the extra costs that occur from the illegal population of immigrants. Therefore, steps must be taken to prevent illegal immigration without hindering the immigration of legal immigrants. Since the founding of James Town in 1607, immigrants have been co...

Oil Price and Petrochemical Manufacturing in UAE Essay

Oil Price and Petrochemical Manufacturing in UAE - Essay Example The research investigates the immediate impacts that falling oil prices pose to UAE’s economy. It explores the effects of falling oil prices on UAE’s economy. The relationship between oil production firms and petrochemical producing industries are essential to the research. The research will investigate the impacts and effects of falling oil prices on petrochemical manufacturing in UAE. The falling prices risk the survival of petrochemical manufacturing industries that also contribute to the economic stability and income of UAE. The risked survival may render some of the employees in Petrochemical sector jobless raising the level of unemployment in the country. The unemployment crisis lowers the per capita within the country reducing the country’s Gross Domestic Income (GDP) in turn. Finally, the research will draft and recommend possible solutions to the effects of falling oil prices on UAE’s economy. The International Energy Agency asserts that the fall in oil prices translates into a cut in the production of petrochemical products. The effect of this is a retard in the growth of the petrochemical industries, which are also a major contributor to the UAE’s economy. OPEC reports that a fall in oil prices slows the global growth. A decline in the oil prices increases demand for oil products at the expense of petrochemical products. The source explains the manner in which falling oil prices undermine the competitive advantage of petrochemical products. The reduced competitive advantage lowers the total sales of the products endangering the firms.

Privacy Concerns of Sensor Networks Coursework Example | Topics and Well Written Essays - 500 words

Privacy Concerns of Sensor Networks - Coursework Example This is necessary to protect the privacy of all involved. Information that is sent over the networks may be modified by hackers, rendering it unavailable. The time synchronization of sensor networks may also be thwarted by adversaries by masquerade attacks, replay attacks, and delay attacks. (Bojkovic, 2008, pp. 107, 112). An Intrusion Detection System (IDS) is one way of combating threats. The IDS protects the WSN by monitoring it, alerting the user that an attack has occurred and reconfiguring the network and marking the root of the malicious problem. The IDS works either by preventing known attacks by matching attack signatures against the monitored system, or by anomaly detection, in which anomalies in data profiles are identified. The first of these solutions have the drawback of not recognizing new attacks; the second has the drawback of creating a high number of false alarms. One of the problems with sensor networks is the risk of data misrepresentation, as all relevant information is impossible to gather in the sensornet environment, as all data that is collected represents data from a discrete time and space, hence it might be taken out of context. Also, the readings are only approximate for the same reason – that the data collected represent the state of the world at a particular time and space, which is the time and space where the samples were acquired. Therefore, the accuracy of the data that is acquired is subject to misrepresentation and inaccuracies even in situations where security is not compromised.

Legal Issues and the Role of Nurse Manager Essay

Legal Issues and the Role of Nurse Manager - Essay Example Failure to use due care can be considered as negligent behavior. Failure to meet standard of care, which results in injury to the patient, can make the medical professional liable for resulting damages. The medical professional can be a doctor, a nurse, or a health care provider. Causation helps determine whether the medical professional's carelessness caused injury. It is the most difficult element of negligence to prove and so courts have sometimes resorted to the theory of res ipsa loquitor. Three conditions for the application of res ipsa loquitur are "Personal injury" cases are legal disputes that arise when one person suffers harm from an accident or injury, and someone else might be legally responsible for that harm. Injury, which occurs due to someone's negligence in the patient's treatment, forms the basis of claim and lawsuit Negligence is failure to guard against risk of harm to others and imposes liability on whoever is responsible for negligence. In order to prove that negligence has occurred, the following criterion needs to be met and proven in a court of law: In the given case harm has occurred to the patient who fractured her hand. The nurse, nurse manager and the hospital owe the duty of care to the patient and have failed in discharging their duty successfully. Who is liable and to what extent, demands an evaluation of the circumstances, which caused the injury to the patient. This idea of evaluation of circumstances is common in healthcare. It has been noted that, "although a particular action or omission may be the immediate cause of an incident, closer analysis usually reveals a series of events and departures from safe practice, each influenced by the working environment and the wider organisational context. This more complex picture is gaining acceptance in health care" (Vincent et al, 2000). The omission may or may not be purely an act of carelessness; it could be a result of how work processes are organised making the nurse manager and hospital more liable, than the nurse who may not be a direct cause of injury. The fact that in her chart the nurse has documented that "this would not have happened if I had been present to help her" establishes that the nurse made a mistake. However one also needs to consider whether this mistake is truly negligence. This calls for an evaluation of the circumstances in which the injury occurred. Two situations are discussed below: Situation 1.: Delay in response because nurse was gossiping/careless/did not see the call light or failed to stick to the

Summarization Of The Communication Process

Summarization Of The Communication Process Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The message may be verbal or non-verbal. Besides that, communication is the process of sharing our ideas, thoughts, and feelings with other people and having those ideas, thoughts, and feelings understood by the people we are talking with. When we communicate we speak , listen, and observe. A key to interpreting communication is to find the meanings of messages, and those meanings are found in people, not in words. Your friends meaning of trust or happiness may be quite different than yours. Communication is a continuous process that begins with a first encounter between people and does not end until the last encounter in their lives. These encounters may involve functional messages that serve practical purposes, or, in cases of close ties, the encounters may also involve nurturing messages that convey a sense of caring and personal connection. In addition, c ommunication is a complex, ongoing process that brings us into contact with the people in our world. Often communication is viewed as a straightforward exchange of messages between a speaker and a listener, but this is a na?ve view. Communication also is a dynamic, transactional (two-way) process that can be broken into six phases. The communication process is repeated until both parties have finished expressing themselves. This has shown in appendix in figure 1.1. 1 The sender has an idea. Senders conceive an idea and want to share it. The sender encodes the idea. When sender put an idea into a message that a receiver will understand, sender are encoding it: that is, deciding on the form, length, organization, tone, and styleall of which depend on sender idea, audience, and personal style or mood. The sender transmits the message. To physically transmit the message to receiver, senders select a communication channel (verbal or nonverbal, spoken or written) and a medium (telephone, letter, memo, e-mail, report, face-to-face). The receiver gets the message. For communication to occur, receiver must first get the message. The receiver decodes the message. Receiver must decode (absorb and understand) your message. The receiver sends feedback. After decoding sender message, the receiver responds and signals that response to sender. 2 Sender can anticipate problems, make decisions, coordinate work flow, supervise others, develop relationships, and promote products and services. Sender can shape the impressions and he/she company make on colleagues, employees, supervisors, investors, and customers in addition to perceiving and responding to the needs of these stakeholders (the various groups you interact with). Without effective communication, people misunderstand each other and misinterpret information. Ideas misfire or fail to gain attention, and people and companies flounder. Effective workplace communication can promote the following: ? Quicker problem solving ? Stronger decision making ? Increased productivity ? Steadier work flows ? Stronger business relationships ? Compelling promotional materials ? Enhanced professional image ? Improved stakeholder response 3 The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business communication is critical to the successful operation of modern enterprise. Every business person needs to understand the fundamentals of effective communication. Effective communication involves a message being sent and received. Added to this however, is the element of feedback to ensure that the message sent was received exactly as intended. This concept may be illustrated using three-step communication model. This has shown in appendix in figure 1.2 Sending The Message There are four element involved in sending a message. First, as the instructor (sender), must formulate the message intend to communicate. Next, consider possible barriers that may affect the message. This includes sender experience, the terms that will use, and even the feeling toward the subject or the students. External barriers such as noise must also be considered. Third, senders encode the message; that is, put the message into the words that want to use. Last, clearly communicate (send) the message. 4 Receiving The Message There are also four elements involved in receiving a message. The student (receivers) will first hear and see the message u sent. Second, the message is affected by external barriers, if any, and the students own internal barriers. Possible internal barriers may include the students experience level, their understanding of the terms used, their attitude toward the material, or the way they feel about you. Third, your students decode the message through the use of mental images. Communication Barriers Physical barriers This barrier is particularly important when speaking to a group or audience. If the audience perceives you as distant from them, looking down on them, or simply not reachable, then they will not be as receptive to the message you are trying to share Language Barriers Buzzwords, jargon and slang are very specialized. Using them will always prevent some portion of the potential audience from understanding your message. That includes people who might benefit from your message, if it were presented in a way they understood. 5 Lack of Credibility If its evident that sender are speaking strictly from book knowledge, rather than personal experience, or if audience does not see how what sender are saying could possibly be true, this creates a credibility problem. The audience will suspect that sender dont know what he/she talking about. As a sender, need to make sure that the stories has been tell dont lead the audience to question sender credibility and authenticity. Gender Barrier It has been demonstrated in studies that women communicate more on a regular basis than men do. Though both sexes have both kinds of communicators, women are more likely to be right-brain communicators abstract and intuitive. Men are more likely to be left-brain communicators linear and logical. Depending on your own makeup, this could be a barrier. Both men and women have to learn how to communicate in a way that allows both sexes to receive and understand the message. Emotional barriers One of the chief barriers to open and free communications is the emotional barrier. It is comprised mainly of fear, mistrust and suspicion. The roots of our emotional mistrust of others lie in our childhood and infancy when we were taught to be careful what we said to others. 6 Cultural barriers When we join a group and wish to remain in it, sooner or later we need to adopt the behaviour patterns of the group. These are the behaviours that the group accept as signs of belonging. The group rewards such behaviour through acts of recognition, approval and inclusion. In groups which are happy to accept, and where he/she are happy to conform, there is a mutuality of interest and a high level of win-win contact. Where, however, there are barriers to the membership of a group, a high level of game-playing replaces good communication. How does one ensure that the intended audience has received the right message In a speech, one must always present something that is related to the topic or focus of the speech. If talk about food, can speak about other related things like nutrition, malnutrition and benefits of foods but dont go too far away from subject. Since talk with nutrition in relation to food, always try to bring it close to the topic food. Also, make sure make statements that would make people turn their attention to the speaker, just not unnecessary unrelated ones. Skip the middle man If audience actually has another, larger audience, make sure they arent the real target. 7 Speak clearly This should be obvious enough, but clearly the President didnt get it this time. Speaker message needs to be clear Stay Relaxed To stay relaxed speaker should be prepared. Also, focus on the message and not the audience. Use gestures, including walking patterns. Practice the opening of the speech and plan exactly how to say it. The audience will judge speaker in the first 30 seconds they see it. Pay attention to all details Make sure speaker have the right location (school, hotel, room time). Make sure he/she know how to get to where to speaking. Ask how large an audience speaker will be speaking to. Make sure speaker bring all visual aids and plenty of handouts. Arrive early so speaker can check out where will be speaking and make any last minute adjustments. It is very important that speaker pay attention to even the smallest details 8

German Modernism Essay -- essays research papers

The Era of Modern Germany Throughout time, nations have attempted to become independent from one another by discovering means to help their citizens experience more fulfilling lives. The dilemma that troubled each of these countries is whether or not innovations, in technology and society, led to a higher quality of life. In the book, Rites of Spring, Modris Eksteins examines how innovation affected the citizens of Germany. Eksteins conveys that technological and industrial innovations paved the way for social transformations, throughout Germany. These social changes include a newfound appreciation for Art, tolerance of homosexuality, and a new approach towards warfare. The establishment of the German modern era began at the turn of the 20th century. Eksteins verifies this conviction by stating that Germany made tremendous industrial improvements, during this time. Among these industrial improvements was the introduction of a massive steel industry. Although Germany produced steel prior to 1900, it had never competed with the other European powers. â€Å"By 1914, Gergely, 2 German steel production equaled that of Britain, France, Russia combined? Along with a massive production of steel, other German industries such as iron, chemical, and electricity also flourished throughout this time. Germany finally had the foundation it desired for economic growth. According to Ecksteins, the formation of these industries gave Germany the opportunity to develop as a culture. Industry facilitated culture by shifting a large part of the population out of the countryside and into the city. â€Å"In 1870 Germany’s population was two thirds rural; by 1914 that relationship had been reversed? This gave German industry the possibility of transmitting their ideas to a large audience. The formation of the modern man and women was born. Also, one must conclude that the shift out of the countryside brought an influx of diverse beliefs into German cities. Germans who had previously lived under certain beliefs were introduced to several new convictions. Suddenly Germany transformed itself from a close-minded nation, to one, which was open to change. This newfound acceptance of change facilitated a general belief that Germany had become the most modern state of that time. Gergely, 3 One of the most prevalent examples of German modernism was their newfound attitude towards art. Ekstein... ...ncompass Eksteins argument that Germany was at the heart of the modern Gergely, 5 experience. I agree with Eksteins claim because he presents the reader with perspectives from all aspects of society. In reading other interpretations of modernism I received limited viewpoints, of how modernism influenced society. One example of this is Marshall Bermans, All That is Solid Melts Into Air. This text provides the reader with examples of modernism in different societies. It does not focus on one society, like Eksteins. This method does not allow the reader to get an accurate feel of how modernism encircled society. Instead one leaves with an understanding of how individual changes affected certain aspects of societies. Secondly, Eksteins argument is convincing because it gives various examples of how societies differed from Germany. One is able to comprehend why Eksteins believes Germany is the epitome of modernism, as opposed to other societies. This method is also valuable because it allows the reader to make his/her own decision of German modernism. After reading Rites of Spring, one agrees with Eksteins beliefs because of the outstanding methods he utilizes to deliver his argument.

Renminbi Case

662, Case 3 1. Do you think the Renminbi is overvalued against the US Dollar? 2. Why does the Chinese government want to keep its currency at an artificially low level against the US Dollar? What is the risk for China? For the US? 3. What would be the consequences of a 20% revaluation (increase in the value of the Renminbi) for China, western countries, Japan, and developing countries? How would it impact workers, exporters, and importers in China? Various studies have suggested that the RMB is undervalued, with recent estimates ranging from 15-50 percent. The greatest beneficiary from a gradual RMB revaluation, accompanied by measures to stimulate demand, will be China itself. Its growth is likely to be more balanced and resilient, and that will have a positive spillover on the rest of the world, including by reducing currency and trade tensions. RMB revaluation causes a loss to consumers outside China since they will confront higher prices of goods imported from China. These losses have to be offset against those of producers who will gain competitiveness. Moreover, China’s trading partners are more likely to gain from RMB revaluation if it comes with measures that accelerate China’s domestic demand relative to its GDP. Indeed, without those measures, the effect of RMB revaluation on China’s current account surplus is likely to be marginal or even to widen it. In the very long run, a revaluation of the RMB could help commodity-exporters to diversify into basic manufacturers. However, over the next few years, RMB revaluation is unlikely to affect these countries’ exports significantly because the prices of their commodity exports are determined in global markets (and denominated in dollars). However, the dollar prices of China’s exports to those countries are likely to rise, reflecting small profit margins in those sectors and the fact that China, as the biggest exporter of those goods, is the price-setter. Some middle-income manufacturing exporters running a trade surplus with China will benefit, too. Other middle-income exporters that import a lot from China could be net losers from the hike in China’s export prices in the short term, but gain as their export volumes expand at China’s expense. Low-income commodity exporters will generally be net losers from RMB revaluation alone and will only benefit if China’s growth accelerates because of accompanying measures taken by the Chinese authorities. Some high-income countries, such as Germany and Japan, which have an initial small trade deficit with China, may lose or gain a little from RMB revaluation alone. However, countries such as Italy and the United States—whose initial trade deficits with China are large and whose exports are not competitive with China’s—will very likely lose, and their lower-income consumers will suffer most as the price of Chinese goods rises. This conclusion does not imply a judgment that a large bilateral trade deficit in Italy and the United States with China is good or bad. It only implies that RMB revaluation is not the way to fix the deficit problem. Instead, increasing national savings rates in Italy and the United States, and increasing consumption in China would be more effective. Given China’s high dependence on price-sensitive exports, a large one-time RMB revaluation may carry unacceptable risks to its growth and stability. In the event of a sharp slowdown in China, those countries that are likely to lose from RMB revaluation anyway, starting with the United States.

Crowdfunding

Grounding is a virtual phenomenon that aims to promote the realization of projects as varied as possible through the financial contribution of people who are interested in the implementation of such initiatives, motivated by several factors. To better understand the concept, we can break down the name in that crowd, in English, means â€Å"crowd†; and funding, ‘financing† Thus, it can be considered that are projects carried out by financing of a crowd of an audience. But is not based on â€Å"public† in â€Å"public money†, but money invested by the public itself.The various projects such as, for example, ultra nature, such as the production of a CD of a band or the publication of a book, are hosted on a site geared to attract collective donations towards the realization of the submitted work. â€Å"(OCTET , Fluvial – Libber – So Paulo v 15, n 29, p 135-144, June 2012) The history Of Grounding in the Brazilian market: The pioneering the use grounding in Brazil was the Vagina site, which enables any type of project, from cultural to staff personal projects, such as buying a mobile phone or even a car.This idea has been widespread and well accepted by the domestic market, is a new way of achieving a project, wrought the collective funding, the taxpayer donates because there is an identification with the project, and there are various forms of return, for example, an audiovisual production company is in need of 40,000 areas for the post production of a documentary on Iris's velars January, from that are created various mechanisms for attraction of such a taxpayer as videos of the creators of the project inviting people to donate and be part of the project, establish quotas, up to a certain value the taxpayer can download the documentary before the release, the other value win tickets to watch the commentary in theaters, finally there are several ways to attract that donor. Reception: My perception is that the Groundi ng is only a reflection of the new project finance models, drawing a parallel with the current state of the music industry, where there are 10, 20 years ago the artist was completely dependent on a record company to manage to get a album released on the market, recording studios were very expensive, and with the evolution of technology that has changed, anyone can pay your own album with little investment or even at home recordings. Grounding is only a new way, a espouse to former entertainment chain in which the artist was dependent on labels or sponsors today with people who identify with the project, there is a good chance enables you through the collective funding. Example Grounding: catharsis: The Catharsis is an exchange space between individuals that together enable the realization of creative projects. We believe that connecting people who share value as to a cause, an idea, a project is one of the best ways to make them come true. Be very welcome!This space is as yours as o urs, after all, Catharsis happens every day the adhering of people looking for new ways to give life to more initiatives of society itself. We understand that this is a alternative to government resources, by sponsors and not the banks. Legal barriers: Another point to be discussed are the legal barriers that grounding can face, as is a new method, there are no laws regulating the practice in the Brazilian market, same problem faced by group buying sites. One example is that all capital made by donors can not leave the country, the project has to happen in the domestic market, many foreign companies grounding can not enter our market because of this barrier.

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Essays

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Essays An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Paper An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Paper An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media, in terms of greater fragmentation of these media (Belch Belch). For the purpose of this report, the official website of Dove will be critically evaluated. With effective use of the response hierarchy models, an analysis will be conducted on how Dove is exploiting the Web for influencing consumers. The Role of Integrated Marketing Communications (IMC) â€Å"Marketing communications is a management process through which an organisation engages with its various audiences. Through understanding an audience’s communications environment, organisations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages that are of significant value, audiences are encouraged to offer attitudinal and behavioural responses† (Fill 2005, pp. 7). It was during the 1980s that firms started moving towards IMC, which essentially acknowledges the added value of a comprehensive plan that strategically evaluates the roles of a variety of communications tools and effectively combines these tools to provide maximum impact of communications (Belch Belch, 2004). Traditionally there are five principal marketing communications tools which include advertising, sales promotion, personal selling, public relation and direct marketing. Purpose of the website The website of a company can be considered as a promotional event on its own. The web is a place for individuals to communicate with others, organisations and individual alike (Rowley, 2004). The primary purpose behind the Dove website is to act as a rich information source targeted at the consumer; essentially females of all age groups. Such websites are generally referred to as non-transactional brochure websites. The website aims to provide information about the Dove brand, Dove products, Real Beauty philosophy and tools to attract users and enabling them to interact with the company. Although Dove does not sell directly to the consumer, unlike Body Shop, the website is very customer-centric due to the nature of the creative communications strategy – ‘Real Beauty’. Communications Objectives The communication objectives can vary from creating and increasing brand awareness to changing perceptions about the philosophy of the company that would ultimately affect behaviour. Possible communications objectives may include education and information, branding and image building, affecting attitudes, and loyalty and reminding (Christopher et al, 1995). In the case of Dove, the umbrella communication objective is to provide information to effectively change the target consumer’s knowledge, perceptions and attitudes towards the brand, which would eventually change behaviour. The content of the website is focused on the objective of branding, via brand building activities with the use of the marketing communications tools. The communication objectives also include dissemination of information about new and existing products, and about the Real Beauty campaign and the various activities and promotions that are linked with it, which are strongly aimed on changing mindsets of the target audience. Also included in the objectives is creating relationships (Rowley, 2004) and attaining customer loyalty, through direct interaction with customers and finding ways of making the brand more meaningful to them. Evaluation of the Response Hierarchy Models Belch Belch (2004) believe that perhaps the most important aspect of developing successful marketing communications programmes involves a comprehension of the response process the receiver may go through and how the promotional efforts of the marketer influence responses of the target consumers. The three renowned models of the response process include the AIDA model (Christopher et al, 1995; Fill, 2005; Belch Belch, 2004), hierarchy of effects model and the information-processing model (Fill, 2005; Belch Belch, 2004; Huizingh et al, 2003). The stages in all three models are represented by the cognitive, affective and behavioural stage. The hierarchy of effects model is based on the assumption that a consumer passes through a sequence of steps, which include awareness, knowledge, liking, preference, conviction and purchase. While most of the steps in the information-processing model are similar to those of the hierarchy of effects model, a new step introduced is that of retention, which pertains to a customer retaining relevant information. The hierarchy of effects model is known to be effective in advertising (Belch Belch, 2004; Fill, 2005) and Huizingh et al (2003) has proven through experiments, the effectiveness of the model to websites as a marketing tool. Linking Marketing Communications Tools to Response Stages An analysis is undertaken below to identify the tools that appear to be the most effective at each stage of response. Advertising The core theme of the website is to inform the target audience about Dove’s philosophy of beauty, which is that, â€Å"beauty comes in different shapes, sizes and colours†. The philosophy is aimed at touching a nerve of females of all age groups and is in stark contrast with the popular culture which bombards us with unrealistic images of physical perfection (www. unilever. com). The brand pyramid exhibited below shows what Dove, as a brand, stands for at a glance. The website contains a section dedicated to Real Beauty which contains TV ads, inspirational articles, health and beauty articles, campaign promotions, awards, Ask the Expert feature and interactive beauty tools. There has been an argument over the effectiveness of ESPs (Emotional Selling Points) versus USPs (Unique Selling Points), wherein the former focuses on brand values based on emotion and imagery and the latter on a more functional, rational approach (Fill, 2005). Dove’s campaign clearly highlights the ESPs, as they stir a chord in the women’s heart, therefore creating both cognitive and affective responses. A slight area of concern about the Real Beauty Campaign is that while Ad Age (Neff, 2004) might consider the campaign as a step forward, with Dove’s sales increasing over the years, it is still to be seen how the campaign will be received over the long-term. Dove was initially launched with a unique functional benefit strengthened by support from dermatologists and formed a strong emotional link through its one-fourth moisturising cream. That struck a chord with women who liked Doves qualities of simplicity, gentleness and truthfulness, thereby creating a strong bond of trust. The Real Beauty campaign focuses on an important issue that women are facing worldwide but it may well be seen slightly disconnected with the brand’s history and prior positioning. Sales Promotion The sales promotions offered at the website include giving out free samples of Calming Night, Ultimate Clean, Good Stuff shampoo and Real Beauty T-shirts (on ? 15 purchases). All the free sampling is done for new products which are launched within their own interactive sections on the website. These sections assume the role of interactive advertisements on the net. The tool of sales promotion is therefore effectively being used on the website to induce trial of new products and can lead to covering all the stages in the hierarchy of effects model, starting from brand awareness (cognitive stage) to leading them to the behavioural stage (ordering free samples or purchasing Dove products worth ? 15). Direct Marketing The browser is enticed to join â€Å"YourDove† and register for Dove Dimension e-newsletter or magazine. â€Å"YourDove† entitles the user to previews of special offers and product innovations, articles from â€Å"Opera. om†, access to beauty editors and expert’s advice and provides tips to create their own personalised beauty care routines. Toll free contact numbers are available on the website for customer support and emergency calls. The website provides a link to enable the browser to give feedback to Dove and â€Å"Add Your Details† option. The direct marketing on the Dove website influence the browser at the cognitive and affective stages in the model. Public Relations One of the most crucial aspects in the success of the Real Beauty campaign has been the effective use of PR to affect the consumers at the cognitive and then the affective stage. The â€Å"Dove in the News† section contains a number of press releases that were published in various newspapers and magazines. The Power of Word of Mouth (WoM) All product detail pages have a link to enable the browser to send the page to a friend by email. A link for the campaign for Real Beauty website (www. campaignforrealbeauty. com) is available in the Real Beauty section, which takes the browser into a detailed version of the activities related to the campaign (advertisements, surveys, Self Esteem Fund, voting by browsers on their notions of their beauty, message board for females etc. . This provides the browsers with an online platform to engage in meaningful dialogues about the campaign by sharing their views and experiences, which results in an overwhelming experience for the browsers. This takes the concept of the effectiveness and power of WoM to a new level, thereby affecting the browser at a cognitive level and possibly at the affective level in case of the onl ine forum, if he/she happens to read some really heart-warming experiences. Other important elements of the website There is consistency and clarity in the flow of the website and the use of brand colours, language and design aspects give a very welcoming feel to the browser. One aspect of peculiar interest in the website is the â€Å"We’re listening† section wherein the browser can find the FAQ, store locator and contact us sections. The FAQ section contains information on Dove’s promotions and offers, the availability of coupons in newspapers and magazines and the plans of making these coupons available to Dove subscribers. If a consumer has to track an order that he places, the only way is via emailing Dove, as they do not email the consumers about how the item is being tracked, which is a weakness of the website. It is intriguing to note that information about product ingredients, product lifetime and information about some of the brand values is in the FAQ section. Facts like Dove is committed with a limited number of organisations in donating products for charity, the company’s ethical stance on animal testing and its stance on recycling and environment are only available in the FAQ section. Other information about Dove’s beauty philosophy including the Self Esteem Fund etc. is also found in the FAQ section. The problem here is that vital information about the brand is lying in a section, which is quite invisible to the browser. Notably this information can play a key role at the cognitive stage. Conclusion Recommendations It has been noted that the Internet is having a huge impact on the marketing communications programmes of companies. The hierarchy of effects model was used to analyse how Dove is exploiting the Web for influencing consumers. In this analysis of the website, it is concluded that the marketing communications tools of advertising, sales promotion public relations, direct marketing and word of mouth have been effectively used to influence the browser at the cognitive and affective stages of response. It is seen that the tools can influence the browser at more than one stage at a particular time. It appears that the tools of advertising, direct marketing, public relations and word of mouth, in case of Dove’s website, influence the browser at the cognitive and affective levels. Sales promotion, however, seemingly has an influence on the cognitive, affective and behavioural stages of response. The website overall is quite focused on the creative communication platform of Real beauty, which is integrated into many features of the website, which influences the browser strongly at the affective stage. The weaknesses of the website include the lack of visibility of brand values to the browser, so it is recommended that a separate section for brand values should be created. Also, some of the aspects of the website are not integrated well, especially those pertaining to sales promotions, for which the browser has to visit another linked website. If these features were better integrated into the website, it would create a more synergising and integrated experience for the browser. Lastly, while the Real Beauty campaign, which is at the heart of Dove’s marketing communications strategy, is creating waves in the media presently, not much can be said about the future of the campaign as it deviates ever so slightly from the previous positioning of the brand. Never the less, Dove appears to be a very caring and supportive brand. The website achieves the communications objectives satisfactorily and can therefore be deemed as successful. It influences the browser more at the cognitive and affective stages of response and lesser at the behavioural stage, which is acceptable due to the non-transactional nature of the website. Appendix Screenshot 1 Screenshot 2 Screenshot 3 Screenshot 4 Screenshot 5 Screenshot 6 Screenshot 7 List of References Kotler, P. (2003), Marketing Management, 11th ed. , Pearson Education, Inc. Baker, J. M. (1996), Marketing: A introductory text, 6th ed. , MacMillan Books, pp. 50-66, 342-412. Belch, E. G. Belch, A. M. (2004), Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th ed. , McGraw-Hill. Berger, E. I. , Cunningham H. P. Kozinets, V. R. (1999), Consumer persuasion through Cause-Related Advertising, Advances in Consumer Research, Volume 26, pp. 491-497. Berthon, P. , Pitt, L. 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Business Communications Case Study Example | Topics and Well Written Essays - 1750 words

Business Communications - Case Study Example My problem came when we were supposed to purchase chemistry books for our new class. Since I lived near to the book store, my best friend asked me to purchase one for him too. I bought two books, one for myself and the other for my friend at $10 each. The next day I gave the book to my pal and told him that the book cost $15. I told him this price on the presumption that I can keep a $5 commission for getting him the book. My friend unknowingly paid me $15 and that was the end of matters when a day later my friend confronted me about the real price of the book. Feeling ashamed of myself I lied and told him it was for $15. Somehow he had found out the real price from somewhere and had come to me to ask for an explanation. Being a coward, I didn't tell him and then severed my friendship with him. I could have told him the real price and that might have solved my problem. However for two days I felt bad about this whole situation and finally gathered enough courage to go up to my friend and apologize to him and returned him the money. The company, Mugs and Cups, is in the specialty utensils industry with many competitors fighting to take a lead in the local market. Apart from cups and mugs, all kitchenware in huge verities is also available. Being in a Specialty industry means that only higher income groups are targeted by offering only Quality products but at a Premium rate. Ethical organizational development underpins all our activities thus our Customer-Oriented Attitude takes us a long way ahead of the competition. Conclusion Giving maximum value to our customers via our products and experience at our outlets, we aim to build a huge yet loyal customer base that is sustainable in the long term. 1) Introduction Our main competitor at the moment is coffee giant, Starbucks. Being the market leader, Starbucks business model has earned them huge revenues while taking out smaller coffee houses in the way. Crystal Mugs is a small and young company, but it is giving Starbucks a run for their lives in certain specific areas in New York City. (Source: www.starbucks.com) Body The Starbucks brand name is known globally and it is recognized by its logo by people of all ages. This is mainly due to high budgets for advertisements and marketing strategies. Being a global chain, they have the financial backing and the liberty to open a store in any area they want and they do this well with their blanketing strategy. Being located in every few blocks, they have built a walking to store culture for the customers and by giving them the 'Starbucks Experience', they have won the hearts of many. Conclusion The size of operations of Starbucks is so huge that it can wipe away any competitor in a jiffy. With huge expenditures on human resources, strategies and marketing etc., Starbucks is our most threatening competitor. But with increased vigor and passion, we at Crystal Mugs offer a difference for our valued customers. 2) Introduction With intense competition at our heels, we needed to have a strategic location so that competition could be beaten even with their reputation. The location is extremely important for every business which should be close to its target market. Body Located in New York NY, just around the Washington Park Square on the Greene Street, so that people who come for a hang out at the park can take a quick stop at Crystal Mugs for Coffee. We even cater to deliveries

Analysis on how healthcare is delivered in the United States as Essay

Analysis on how healthcare is delivered in the United States as compared to how healthcare is delivered in three other countries - Essay Example to healthcare delivery in United Kingdom (National Health System/Service), the Netherlands (Socialized Health Insurance), and Canada (National Health Insurance). The United States is a capitalist nation and this has been transferred to healthcare delivery, i.e., the patient has to pay for the service as they receive it from the doctor. According to Tanner (2008), this is an indicator that healthcare in the U.S is private-based with an estimated 85% of the population covered by insurance plans. Private companies exist in the U.S to provide health insurance where clients pay monthly fee for insurance and the company pays the client’s doctor for services rendered. Clients pay according to the risk they are willing to insure; thus, if a client pays more for an expense, then the company will charge less for the insurance and vice versa (Tanner, 2008). Most employers in the U.S pay for worker’s insurance which is considered as an employment benefit that adds up to the employee’s salary. However, few Americans can pay for their own insurance owing to high cost relative to their income. Another insurance provider is the government itself as it allocates considerable funds from the budget to healthcare programs. In addition, Tanner (2008) asserts that those who are not insured as a result of poverty receive medical cover via Medicaid which is funded by both the federal and state taxes. On the other hand, the aged and children receive medical cover via Medicare which is funded by taxes from federal income. Of all the developed countries, the U.S is believed to have the highest medical expenses (Tanner, 2008). This is another capitalist country which applies the fee-for-service system of medical delivery only that the administration of the plan is done by government entities (Tanner, 2008). This system sees the healthcare services of the country covered universally and coverage for all citizens is achieved for all ten provinces. In Canada, Tanner (2008) reveals that